Look Up

Reinventing Optical Glasses Shopping

Identity, Retail, Packaging, Digital

Best Group has more than 2500 retail stores in China. CC worked with BEST Group for their new brand LookUp on the brand strategy, brand positioning, packaging, and branding services from all perspectives. The brand aims at the low-end glasses market which hasnt been developed yet. We believe low-end doesnt mean low-quality. After analyzing the market, CC was inspired to customize the branding concept for LookUp as a glasses warehouse. Warehouse leaves the impression of distance but not too strong, it is contemporary and iconic. At the end of 2016, Look Up opened over 5 shops opened in 1 month.


As a leading glasses distributor and brand owner in the premium, we were looking to expand the portfolio of brands. We gave CC a difficult task, to create a high volume, low price brand, with a great personality. One of our key requirements was that the cost of the production for the retail should below 200 USD per square meter. Thanks to the strong storytelling approach, Creative Capital exceeded our expectations, building amazing concepts that ticked all the boxes: strong brand recognition, low cost of production (180USD / sqm), and the key one: create excitement towards shopping mall and franchisee. We are so confident with the concept that we opened 5 stores just in August 2016. George Chen, Chief Executive Officer, Best Optical Group

Transform Award 2016 🏆🏆🏆
Bronze - Best Use of Copy Style Tone of Voice
Bronze - Best Strategy Brand Turn-Around

Create excitement towards shopping mall and franchisee!