Caterpillar Inc. is an American Fortune 100 corporation which designs, develops, engineers, manufactures, markets and sells machinery, engines, financial products and insurance to customers via a worldwide dealer network. It is the world’s largest construction equipment manufacturer.
Awards: CATERPILLAR Transform Award 2019
Gold - Best Brand Evolution
Gold - Best Localization of an International Brand
Silver - Best Brand Consolidation
Throughout a deep creative benchmarking of fashion storytelling, CC strategy was rooted in merging streetwear narrative that will break the Workwear traditional codes.
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