BRUN BRUN Paris is an Indonesian brand that sells beauty and fashion products at an affordable price. It opened its first store in 2017, since then, they have opened more than 60 stores in the major cities in Indonesia. The brand believes in the concept of “one-stop shopping” and provides retail spaces that offer makeup, body care, and fashion simultaneously. BURN BURN also offers convenient online shopping so that customers can shop for their products at any time of the day. The brand gets its inspiration from Paris, France as it is the capital of fashion and design. BRUN BRUN aims to cater to fashionable modern customers who live in a world of fast-changing fashion trends.

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CC’s mission is to strengthen the association between the brand and the French story that the brand aims to express. Additionally, the storytelling improves brand recognition and brand awareness. Inspired by the vivid sights and colors of the French market-place, the market experts recreated the excitement for the customers when they visit a marketplace where filled with fresh items and invigorates the senses.

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Incorporating iconic Paris elements helps consumers to associate the brand aesthetic with France.The brand and its retail presence could be fun, eye-catching, and appealing to the modern customers by conveying the feelings when they visit the store and give a try.

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