In autumn 2014, Champagne brand Dom Pérignon (DP) assigned us a very interesting project. They hoped we can contribute ideas on how to bring a more brand-focus, exciting and meaningful experience to their VIP guests in a VIP dinner.
“P2” is one of three wines of Dom Pérignon. It is the focus of the event. P2 is about energy. Yet, energy is an abstract concept. So “how should we do our story-telling?”
The room is surrounded by 4 screens, each displays a video of climate changes. These videos (as well as the room temperature and speaker volume) get more and more intense as time passes by. On the floor, black rocks are laid to recall P2’s Iceland campaign.