Youthful Revamp of China's Top 3 Green Tea Brand

Uni-President group is the biggest food manufacturer from Taiwan. In 2016, it is one of the food manufacturers which entered Forbes’s top 2000 global enterprises, and Asian brand top 500. Uni-President Green Tea is one of the most iconic green tea bottle brands in Asia. Under this circumstance, the challenge was as large as its reputation, to bring a completely different, fresher, younger feeling to existing consumers, meanwhile try to touch younger consumers. We chose to play with a combination of flat design mixed with our interpretation of green tea plantations.