The Science of Bras

Identity, Retail

Romensa is a US brand that adapts to Chinese highly sophisticated consumers. The brand has a unique technology behind its wireless bra manufacture.CC wanted to create a highly comfortable yet contemporary retail that showcases this technology.

Comfort and Tech at the Service of Contemporary Feminity

Alongside leggings and hoodies, wireless bras are finding their place in the unofficial #StayHome wardrobe. Romensa tech needs to be balanced with warm tones yet inspires trust and proximity with new consumers.