Afu is, by statistic, Taobao's leading essential oil brand by sales, as well as China's No.1 home-grown Naturalist. On this occasion, CC inherited the brand's natural and vintage visual languages and added a twist (story). When you were little, didn't you like to collect fresh flowers and dry them by putting them inside books? The concept reflects on our gift box design and individual soaps and facial masks. We deliberately added a touch of old apothecary style, hoped to strengthen the vintage feeling. The result? A total sales of 7,994 units and 12,310 times wish-list were made for four products in the first month of the launch.

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