Kopi Kenangan

The Most Talked About Coffee Unicorn from Indonesia

Identity, Packaging

Kopi Kenangan in English means “Memories Coffee”, the name is referring to the memories of your ex “Sweet in the beginning and bitter at the end”. Communication and branding are working very well in the Indonesian community. Grab and go coffee with a twist of humor copywriting on the packaging makes the audience feel entertained and relax at the same time. Creative Capital applied the DNA of the brand to some of their collateral, from the plastic bag to industrial packaging. Invested by Sequoia and Roc Nation, Kopi Kenangan is the biggest local coffee chain now.