Kierin was established and developed in New York. NYC's beauty industry is driven by its make-up category, hence Kierin NYC is a fragrance brand acting as a make-up brand. Four scents represent moments, districts, and the variety of lifestyles found in NYC. Nolita Noir, Sunday Brunch, Santal Park, Highline Flirt, and more coming products compose a full picture of NYC.
IMMERSE YOURSELF INTO THE STREETS OF NYC
Telling the feeling of NYC streets through an immersive web and motion experience.
CC conceived a floating animation of elements representing NYC‘ neighborhoods, matching each perfume. These floating animations are then set with background film of body movements showcasing in the area of perfumes.