We intend to re-launch a French heritage ski and mountain-wear brand to create a new offer in the Winter Sports segment in China.The brand is mainly built on two growth pillars of the forthcoming years: Winter Sports and Online Channels.
Tomorrow, you will experience the brand, its products, services and its stories wherever you want, however you want. The brand will come to you. You will be part of the brand story.
The brand was a leading French brand in the 30s,40s,and the market until 1998.We re-launched the brand after identifying an opportunity among the Chinese consumer.To us,it is a strong legacy and a compelling visual identity that can be rolled out through various touchpoints in the market,underpinned by a dynamic and authentic brand story.