LADY M

Imagining an oddly satisfying retail and packaging concept

Retail/VI/Packaging

Lady M Confections, is New Yorker¡¯s favorite cake shop. As the inventor of the multilayer cake, Lady M is inspired by Asian and French traditions. The group aimed at launching a Parisian inspired candy brand. CC¡¯s mission is to bring the ¡°Alchemist¡± DNA of candy to life, and apply it to retail, visual identity, and packaging.

Revealing the true essence of the alchemist for a candy experience

Travel Retail gift boxes honor the brand's relationship with three cities.Paris¡¯s¡°Haussmanian¡±, New-York¡¯s ¡°Red Stone¡±, Shanghai's ¡°Shikumen¡±/p>


Awards ðŸ†ðŸ†ðŸ†

Transform Award 2019 

Silver - Best Use of Packaging

Highly commended - Best Brand Experience

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TRAVEL RETAIL GIFT BOXES!

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