With 3000 stores, Good Baby is the largest kids clothing category in China. The challenge was to create a concept that would bring soul to GB but still be acceptable by existing consumers. Through a tale of two kids who discovered a magical piece of string that created anything they could dream of, new life was brought to the brand.
Because teaching goes in pair with learning. Because your kids mistakes make you grow too. Because failing is worse than not trying, GB rewards the mutual growth of a parent and a child. The GB experience addresses parents' worry for a safe and fashionable outfit while giving their child the opportunity to learn while playing. REWARDING MUTUAL PERSPECTIVES!
AWARDS 🏆🏆🏆🏆
Transform Award 2016
Silver - Best Use of Typography
Silver - Best Brand Evolution
SILVER - Best Use of Tone of Voice
Bronze - Best Use of Packaging
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