Turning a legendary American workwear brand into a millenial streetwear icon

Retail / VI / Packaging

Caterpillar Inc. is an American Fortune 100 corporation which designs, develops, engineers, manufactures, markets and sells machinery, engines, financial products and insurance to customers via a worldwide dealer network. It is the world’s largest construction equipment manufacturer.

Awards: CATERPILLAR Transform Award 2019 

Gold - Best Brand Evolution

Gold - Best Localization of an International Brand

Silver - Best Brand Consolidation

"Workwear meets streetwear"

Throughout a deep creative benchmarking of fashion storytelling, CC strategy was rooted in merging streetwear narrative that will break the Workwear traditional codes.

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