90 Fen

Branding for China's Most Desired Luggage Brand

Identity, E-commerce

Inspired by three key visual values of 90GO: top-quality, free-spirit, and high-efficiency, we created new VI system and E-commerce SI system. With the look and feel of the urban youngster, we tried to convey the design tonality that simple but warm. Through the VI system upgrade, we aimed to create the brand slogan “TREAT MY JOURNEY”, made travel an extension of daily life.


 

TREAT MY JOURNEY!

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