Becoming A Niche Luxury Brand

Identity, Retail, Packaging

VOLEVATCH is the leading French luxury bathroom accessories brand with a UNESCO protected know-how. Created in the 1970s, the family-owned brand has created bathroom interiors for the world’s most prestigious locations and celebrities: Jeanne Lanvin, Versailles Castle, and the King of Morocco... VOLEVATCH covers three major ranges: collections, bespoke pieces, and unique faucets varying from 1,500 to 15,000 USD.


Volevatch is a bathroom accessories brand that has conserved a strong artisanal manufacturing DNA in its culture. The goldsmith atelier needs to strengthen its “luxury” image. When thinking about launching the brand in the US and the Chinese market, Igor Volevatch met with CC in Shanghai. CC’s branding vision resonated perfectly with Igor’s vision to transit the brand from a manufacturing atelier to a confident international luxury house with a strong niche identity. From Volevatch’s rich universe in symbols, CC extracted four directions that became the brand’s pillars.

The visual identity is richer, clearer, more imbedded in the brand vision, and behave consistently with the story told in the international retail experience.
The rapid growth on Instagram, rare for a goldsmith manufacturer brand, confirmed the brand vision.

From Shanghai retail and showroom design to Projection Mapping in NYC's pop up!