Aimer, China’s leading lingerie brand, uses love as its unique selling point. For Valentine’s Day, 2015, Aimer told Creative Capital that they wanted to create an event in a shopping mall in Beijing. The event should be surprising, touching, and creative to thoroughly resonate with its audience. The final delivery aimed at an interactive road-side game as well as a 3-5 minute video(shot on the day) for post-event communications. The key message is LOVE.

RESULTS:

16,000 People Weibo reached in 1 day
+ 1 Million online visitors in 4 days
+ 700,000 videos views in 2 weeks QQ video+ 800,000 videos views in 2 days on IQiYi

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