Walmart Tik Tok

1.64 Billion Plays in a Week! That Boosts Sales.

Activation Campaign

Tik Tok or Douyin, (抖音，literally “shaking sound” in Chinese) is a short video media app that allows users to create, edit, and share short videos as well as live streams, with music in the background. Tik Tok has over 200 million daily active users(DAU) in China with a monthly active user (MAU) count of over 400 million as of October, 2018

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THE GESTURE DANCE CHALLENGE

Encouraging consumers to play and have fun with Walmart on Douyin, the ultimate purpose is to increase the brand awareness and make Walmart the first choice in the minds of target consumers - BOOST SALES. Users who accepted the challenge need to upload a video, following the main gesture of the challenge + dedicated challenge music. Win the final reward according to the number of LIKES!‍

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RESULTS
1.64 billion plays
IN ONLY 7 DAYS
225,000 video participation >2.47 MILLION INTERACTIONS

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